Project Overview
A warm, friendly video spotlight created for Prosser Memorial Health to introduce Dr. Coral Tieu, board-certified ENT and allergy specialist, as she joins their regional healthcare team.
This animation was created when I was working with PixelSoft Films. As this was a joint effort between me and the production team, they provided the vocal recording, and I provided the character, animation, and background scenery to create a story for kids to watch while waiting for their ENT appointment.
Creative Concept & Execution
Personal Connection: The video uses a conversational tone and candid moments—like Dr. Tieu talking about yoga and family life—to instantly build trust and approachability.Brand Consistency: Maintains Prosser Health’s core visual identity through clean framing, professional shots, and consistent branding overlays.Narrative Flow: Smooth transitions from Dr. Tieu’s education and credentials to personal interests help viewers feel like they’re meeting a friend, not just a doctor.Engaging Delivery: The video aims to make Dr. Tieu relatable by showcasing not just her professionalism, but her personality—strong, caring, and grounded.
Impact & Takeaway
Humanizes a Provider: Moves beyond a formal introduction by making her likable and memorable.Builds Trust: Highlights both her qualifications and personal attributes, making her more approachable to prospective patients.Brand Strength: Reinforces PMH’s mission by demonstrating investment in people, not just services.
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