Branding for Amp Social

Turn the volume up on your brand — a toolkit that makes your team a social media rockstar.

Project Overview

Amp Social is a comprehensive training system and Notion-powered digital handbook designed to help small and midsize businesses crush their social media — without hiring a full-time manager. Built for busy business owners and their support staff, it transforms everyday admin teams into confident content creators.

But Amp Social isn’t just another plug-and-play marketing tool — it’s got attitude. Inspired by the bold energy of rock-era legends like Metallica and Def Leppard, the brand identity leans into high-contrast visuals, and a backstage-pass vibes. This isn’t about polished perfection — it’s about empowering your front desk to feel like the lead guitarist of your brand.

With step-by-step strategy and built-in creative direction, Amp Social shows users how to combine analytics with storytelling — ensuring every post hits hard, drives results, and makes your business look loud, proud, and totally in control.

Check out the website here: https://ampsocial.advoglobal.com/

Core Goals

  • Give SMBs a cost-effective alternative to hiring a social media manager
  • Equip admin staff with the confidence and tools to post like pros
  • Bring strategic clarity and creative firepower into one system
  • Inject rockstar energy into everyday brand storytelling

Audience & Challenges

Primary Users: Time-strapped SMB owners (dentists, lawyers, hospitality pros)
Secondary Users: Admin assistants, secretaries, front desk staff

The challenge:
Social media is crucial but often ends up on the back burner. Most small businesses don’t have the budget for dedicated social teams — and the staff that could help just need the right tools and training. Amp Social closes that gap with a system that turns your front office into your front line — and makes them feel like legends while doing it.

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