AGR is a regenerative agriculture brand led by Colin — a consultant who helps farmers rebuild their soil systems from the ground up. With a mission to shift the focus from bushels-per-acre to organic matter and nutrient density, AGR needed a brand that reflected trust, education, and radical simplicity.
We created a clean, grounded logo and identity system inspired by Colin’s philosophy: fix the root, not the symptom. The visual direction honors his hands-on coaching style, holistic approach, and belief that food can be medicine — starting with the soil.
Though the full brand rollout is still in progress, this project established a scalable identity built to support lead generation, team growth, and national impact.
Check out the website here: https://aggregationagriculture.com/
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