Branding for Steele Of All Trades

A bold, electric brand identity for a hands-on creator.

Project Overview

This brand was crafted for an aspiring YouTuber out of Austin who specializes in helping viewers fix, hack, and upcycle almost anything. The goal? Translate his pragmatic, hands‑on approach into a memorable visual identity.

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Design Concept

Name Meets Symbolism: Merged the client’s surname, “Steele,” with a lightning bolt to signify a literal spark of expertise and tying in his profession.

Dynamic Typography: The angled layout of “STEELE OF ALL TRADES” suggests forward momentum and action, reinforcing the DIY ethos.

Vibrant Color Palette: Bright yellows and orange‑red tones energize the brand, giving it a confident, can-do vibe.

Clean, Adaptable Design: The simple yet bold wordmark maintains clarity and flexibility across thumbnails, overlays, merchandise, and video banners.

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Outcome & Impact

An identity that’s both minimalist and powerful. It visually captures the client’s practical, energetic persona while being versatile enough for digital content and community building. Whether on a video thumbnail or t‑shirt, the brand reads as confident, approachable, and ready for any challenge.