Branding For La Casa De Colores

Project Overview

La Casa De Colores — “The House of Colors” — is a screen printing studio created with heart, heritage, and community at its core. Rooted in the Tri-Cities, this brand was designed to feel like home: vibrant, welcoming, and filled with the same warmth you’d find walking into a traditional Mexican household — where the door is open, the stories are shared, and everyone leaves with something meaningful.

Inspired by Mexican artisan work — from terracotta tiles to hand-painted signs — the brand identity balances tradition and creativity. A CMYK-based color palette pays homage to the printing process while infusing each design with energy and purpose. Every element, from typography to texture, reflects a deep care for craft and a love of bold, expressive design.

At La Casa De Colores, printing isn’t just a service — it’s a way to celebrate people, stories, and ideas. Whether it’s one shirt or one hundred, every piece is made with intention, precision, and pride.

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Core Values

• Color with Purpose – Designs that reflect culture and personal meaning
• Family First – A studio that treats every client like part of the family
• Details Matter – High-quality craftsmanship in every print
• Local Love – Deeply rooted in community, proud of our heritage
• Feels Like Home – Warm, welcoming, and thoughtfully personal

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Design Direction

• Style: Modern-meets-artisanal — clean, colorful, and handcrafted with care
• Inspiration: Mexican terracotta, traditional tilework, papel picado, hand lettering
• Color Palette: Grounded in CMYK — celebrating our roots in print and love for bold expression
• Tone: Creative, family-centered, and rooted in quality