This concept was brewed (yeah, we went there) to create a beer that feels authentically Bluewood — rooted in the resort’s identity, built for buzz on and off the slopes. The goal? An exclusive beer that guests could only get at the mountain, creating a one-of-a-kind experience in a bottle or can.
The design was inspired by Bluewood’s upcoming high-speed quad chair lift — a symbol of momentum, elevation, and classic mountain engineering. From the steady hum of the lift to the laughter echoing off the snow, the branding captured the spirit of Bluewood — the stories swapped on the ride up, the friendships formed in passing, and the quiet stoke of a mountain day well spent. It became more than packaging — it was a tribute to the people, the pace, and the energy that makes Bluewood feel like home.
We imagined this beer as:
The concept was taken from brand vision to visual identity — complete with moodboards andmockups, and rollout strategy. While the project didn’t make it to production, it remains a strong example of how brand storytelling, physical space, and local culture can be distilled into something tactile, shareable, and damn cool.
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